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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q38-Q43):

NEW QUESTION # 38
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

A. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
B. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
C. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Answer: C

Explanation:
To send a series of welcome messages on behalf of the brand with an optimized send time to new customers who are sent to Marketing Cloud via an hourly batch file drop, Northern Trail Outfitters should use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Automation Studio is a tool that allows marketers to automate tasks and workflows using different activities, such as importing files, filtering data, or sending emails. Journey Builder is a tool that allows marketers to create personalized customer experiences across different channels and platforms using different activities, such as sending emails, updating data, or optimizing send time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5

NEW QUESTION # 39
What three methods are used to import data into a data extension?

A. Import Wizard, Data Filter, and Import Activity
B. API, Import Wizard, and Import Activity
C. Import Filter, Import Data, and Automation
D. API, Import Filter, and Import Activity
E. API, Data Filter, and Import Activity

Answer: B

NEW QUESTION # 40
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Import the identified subscribers into a list when creating the send.
B. Create a suppression list populated with the identified subscribers.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Create an exclusion data extension populated with the identified subscribers.

Answer: C

NEW QUESTION # 41
A Marketer Sends an email to a Sendable data extension. The Data Extension has a
Subscriber relationship that matches Customer_ID on the data extension to Subscriber
Key on the All Subscriber Lists.

A. The email will be sent to the email address stored on All Subscriber Lists
B. The email will be sent to the subscriber Key on All Subscribers List
C. The email will be sent to the field marked as the Primary Key
D. The email will be sent to the email address stored on Data Extension

Answer: A

NEW QUESTION # 42
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?

A. Enhanced Dynamic Content
B. Einstein Content Selection
C. Einstein Copy Insights

Answer: C

NEW QUESTION # 43
......

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q38-Q43):

Free PDF 2025 Salesforce MKT-101 Fantastic Latest Exam